About CloseUp
Building a CRM around how modern sales teams actually work
CloseUp grew from hands-on work with leads, conversations, campaigns, and sales teams. We saw how much time disappears between systems, and how many deals slow down when context and next steps are unclear
Connecting sales data to action
Most CRMs are good at storing records. The gap appears when real conversations happen across WhatsApp, email, and phone, leaving the team to reconstruct what happened and decide what to do next
CloseUp brings those channels into one lead view and uses AI to summarize context, surface important details, and help the team move forward
35%
Avg. Close Rate Increase
24/7
AI powered
Multi Channel
Customer Communication
1 Platform
Leads, Sales & Communication
Our principles
The standards that shape the product.
Start with real work
Every capability should solve a daily task for a rep or manager
Less admin, more selling
The product should capture and organize information without turning reps into CRM operators
Visibility that leads to action
A useful dashboard does more than report the past; it helps the team act now
Responsible AI
AI assists, summarizes, and recommends. People remain responsible for decisions
The team
The founders building CloseUp.
Y
Yehonatan Avidan
CEO and Co-Founder
Leads product strategy, sales, partnerships, and customer implementation
Product strategySalesPartnerships
A
Andrey Kotkov
CTO and Co-Founder
Leads platform architecture, engineering, AI, and automation
ArchitectureEngineeringAI & automation
M
Maya Levinson
Head of Product
Shapes the roadmap around real customer workflows. Obsessed with turning complex sales processes into simple, intuitive experiences.
Product DesignUX ResearchRoadmap
D
Daniel Roth
Head of Customer Success
Makes sure every team gets value from day one. Guides customers from onboarding to measurable growth.
OnboardingRetentionSupport
T
Tamar Ben-David
Head of Growth
Connects the product to the people who need it. Builds demand across markets with data-driven campaigns.
MarketingDemand GenAnalytics
Our Customers
Teams that run their sales on CloseUp
From growing sales floors to multi-branch operations — here are some of the teams closing with CloseUp.
N
Nadlan Group
Real estate
Every lead lands in one timeline. Nothing slips between WhatsApp and the phone any more.
Sales Director
M
MedLink Clinics
Healthcare
Our follow-up time dropped from days to hours across four branches.
Head of Operations
S
Solaria Energy
Renewables
We finally see which campaign produced which closed deal.
VP Growth
B
Beyond Fitness
Fitness
The AI next-action list is what our reps open every morning.
Founder
2025
Founded
CloseUp CRM was built around one clear vision: sales teams shouldn’t have to chase information across disconnected tools. Leads, conversations, follow-ups and insights should live in one intelligent workspace.
2026
From Product to Real Business
CloseUp welcomed its first paying customers, marking the transition from building a platform to proving it in real sales environments.
June 2026
Intelligence at the Core
AI-powered insights, smarter dashboards, WhatsApp connectivity and automated lead handling began transforming CloseUp from a traditional CRM into an intelligent sales operating system.
July 2026
Building the Connected Sales Ecosystem
CloseUp expanded beyond internal CRM workflows with deeper integrations, marketing-data connectivity, automation infrastructure and enterprise-grade security foundations.
What's Next
One Platform. Every Conversation. More Sales.
CloseUp is evolving toward a fully connected sales platform where every lead, message, campaign and customer interaction becomes actionable — powered by automation and AI.
Want to see the product behind the idea?
We would be happy to show you how CloseUp connects your sales process
See CloseUp in action