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5 min readAdvancedManagerAdmin

Ad insights (Google / Meta Ads)

What ads really bring: leads, meetings, deals, cost per lead and ROAS — plus conversions reported back.

Steps

  1. 01

    Open it

    Under "Reports & insights": Google Ads Insights / Meta Ads Insights — only once the platform is connected (done by the CloseUp team).

    Tip: A red "!" = connection issue; an orange number = pending conversions.
  2. 02

    The tabs

    • Overview — leads, qualified, meetings, deals, cost per lead, ROAS, spend/impressions/clicks.
    • Funnel.
    • Campaigns — table with Export CSV.
    • Conversion events — what was reported; Resend failures.
    • Diagnostics — health checks.
    • Settings — selected accounts and Sync cost data now.
    Note: "Deal value" is the proposal value, not collected cash.